A few weeks ago, while shopping with my daughters, I saw a scarf I liked in a clothes shop. I was convinced it would go with lots of my tops and I very nearly bought it, only something (probably the amount I had spent on the children) held me back.

All businesses need publicity, and coverage in a newspaper – even if it is a local free sheet – is good PR if it is a good news story.

Every week, to try and expand my vocabulary a little and make more use of the wonderful English language, I learn a couple of new words.

I despair. My five-year-old son came home from school with a new group of words to learn. He’d learned his previous set but was, apparently, a bit shaky on recognising two of them. Imagine my dismay when I saw the note his teacher had written for me:

As a complete pedant when it comes to correct spelling, punctuation and grammar, I am in a quandary since moving home.

Why? Because there seems to be some debate as to the correct spelling of the name of my road and house.

Not so long ago, if a story was in a newspaper it literally ended up as chip paper and people quickly forgot it – hence the expression.

We’re moving house soon and hope to do some fairly minor building work on the back of our new property.

How long have you had your website? Possibly a few years if you were one of those early birds who immediately spotted the value of the internet as a business tool.

Going back to swimming for the first time in ages, I was reminded of an incident of what I can only call swimming pool rage which happened to me earlier this year.
 

I have been doing a lot of writing or the web recently and it seems to me that there is a real difference of opinion between what is appropriate for web content from a copywriter’s point of view and what the search engine optimisers want to achieve.