"Making words work for your business"

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Author: Jo Smyth Created: 7/16/2009 1:44 PM
News, views and reviews from Wordworker

It should come as no surprise that one of the most misspelt words in the English language is ‘separate’ – people like to swap the first ‘a’ for an ‘e’.

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I came across a surprising homophone this week which, to be truthful, isn’t actually in the dictionary but it made me smile: google.

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We’ve talked about the need for a style book for your company. It makes all your output – your website copy, stationery, business cards, brochures even internal documents – conform. It makes you look professional and shows you have attention to detail.

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Appearing professional is very important to any business and one thing that can help achieve this is consistency in your written documents.

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The Times spelling bee championships, now in their second year, are in the semi-final stages with the finals due to be held in June.

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There’s a Rugrats lunchbox in the window of my nearest village post office.

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We had a letter this week from our son’s school about the new lunchtime and afterschool clubs on offer.

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It’s often been said that a picture paints a thousand words and this couldn’t be more true of articles in the press and online media.
 

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With electioneering well and truly underway, it is timely to remember that while politicians seem to feel obliged to put as much spin on their ‘product’ as possible, for the ‘ordinary’ business person it is wiser to be more transparent.

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It may not have been the wisest decision ever made, to take two children to Legoland on the first warm day of the year just as the park had opened for the season, but nothing prepared me for the hordes of people.

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