"Making words work for your business"

Bit of a blog ...

 

Author: Jo Smyth Created: 7/16/2009 1:44 PM
News, views and reviews from Wordworker

Oh dear, this is not news to gladden the heart of a punctuation pedant. The bookshop chain founded by Tim Waterstone is dropping the apostrophe from its name.

 

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Here at Word Worker, we’re constantly stressing the importance of using good spelling and grammar in all communications, because it makes you appear more professional and lends credibility to your business.

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Very amused to see how many errors have been occurring in BBC TV’s subtitles for live viewing. Not needing to read them, I had no idea.

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Most businesses understand the benefits of good PR. If you raise your profile and get your good news stories out in the media then people will remember you, associate you with a good product and – hopefully - go on to become customers.

 

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Having not blogged for a very long time - and broken my own golden rule - I was tempted back to the blogging desk by this recent nugget from Marks & Spencer, which impressively turned around a potential piece of bad PR into a good news story.

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People don’t like journalists. Well, maybe that is a bit of a sweeping statement but it is true to say that, in terms of popularity, they tend to lurk somewhere between estate agents and lawyers.

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We welcome a new report out by the CBI, which has revealed that employers are concerned with the standard of English used by school and college leavers.

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News that England manager Fabio Capello uses a vocabulary of just 100 words to address his players could be taken in one of two ways.

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The universal concern that children’s reading standards have declined is no longer based on an urban myth – the cause for concern is a reality.

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Once upon a time, busy newsrooms up and down the land were packed with journalists all working away to get their off-diary stories (off-diary stories being ones they find for themselves, rather than ones that land on their desks).

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